Madrid-based Llalco Fluid Technology has been appointed to act as agent for Optimarin under an agreement that will significantly expand the Norwegian ballast water treatment specialist’s global market reach into the Iberian Peninsula and South America.
“This part of the world is clearly an important market for us and represents a vast region for potential new sales, with possible orders already in the pipeline,” said Optimarin’s executive vice president of sales & marketing Tore Andersen.
He describes the pact as a “win-win deal” for both parties as Optimarin will be able to take advantage of Llalco’s extensive regional client portfolio while the agent will be able to offer to clients Optimarin’s treatment system supported by a worldwide service network. “Our system is well-suited to the client profile in the markets served by Llalco so this is really a perfect fit. The agreement gives us a strong regional presence backed by Llalco’s well-established reputation in these markets”.
Llalco’s chief executive Javier Llamas sees the partnership with Optimarin as a significant upgrade on Llalco’s product and service offering in the area of ballast water treatment, having introduced the first such solution into the Spanish market 15 years ago.
Optimarin’s advanced modular system uses automatic back flushing, self-cleaning filters and powerful UV irradiation to neutralise all potentially invasive species before release from ballast tanks into seawater. The system, which has gained key EX approvals from the IMO and US Coast Guard, is designed for simplicity, operational flexibility, redundancy and reliability with highly competitive lifecycle costs as shipowners pursue compliance with the IMO’s ballast water convention ahead of a 2024 deadline.
Llamas says Optimarin brings continuity and a strong reputation for Llalco to market high-end ballast water treatment systems to its clientele of shipowners, shipyards and engineering firms, while also enabling it to provide technical support for both new and existing customers. “I wish to thank both our clients that we have served as consultants over the years and Optimarin for giving us this new opportunity. “Llalco has now gained a world-leading ballast water treatment system supplier and, aligned with our own marketing expertise, this creates a strong team with a firm foundation for future sales growth. We are confident that, with the approaching IMO deadline for compliance, this partnership has been forged at the right time to promote the Optimarin BWTS to a wider market given the high demand for efficient and well-functioning systems for ballast water treatment” .
Optimarin has so far this year notched up orders for more than 100 systems as it rides a wave of vessel retrofits due to the need for operators to gain regulatory compliance for their fleets.