Bjørn Haugland, previously Chief Sustainability Officer at DNV GL, has been appointed to lead the business consortium Norway203040 which brings together companies representing a wide range of industries including shipping with the aim of implementing Norway’s transfer to a low carbon society.
With support from leading organisations across various sectors, including DNV GL, Equinor, Kongsberg, Hurtigruten and Umoe in the maritime and offshore sector, Norway 203040 is a business-driven climate initiative. The purpose is to identify new business opportunities on the way to the low-emission society and be a driving force in reaching Norway’s climate goals by 2030, leveraging trusted Norwegian institutions, world-leading maritime and offshore competence, and distinctive, good-natured, collaborative business culture. The initiative will lift business opportunities that exist in the transition to the low-emission society and point out measures that are needed for business and for the authorities, as well as attracting and involving may more companies with the ambition to have a net positive effect on the world’s climate.
“It is extremely motivating for me to lead this business-led climate initiative that gathers companies with the most ambitious climate commitments in Norway to take a leading role in the transition to the low-emission society,” said CEO Bjørn Kjærand Haugland in Norway 203040. “Here in Norway there’s a strong focus on green growth, and the maritime sector promises to be a key area of transformation and job creation, especially in the context of the challenges presented by declining oil and gas production off the Norwegian continental shelf.”
Business plays a crucial role in the transition we are facing, and few more so than the maritime business, which spans massive industries, including more than 90% of all transport, as well as fisheries, aquaculture and offshore wind, oil, and gas.
Norway 203040 has an industrial perspective; playing a pivotal role in the maritime industry, that industry in turn is the foundation of the Norwegian economy. With unrivalled expertise in offshore, as well as leadership in low-and-zero emission transport including battery-powered ferries, LNG-fuelled feeder and offshore vessels, and hydrogen-related projects, Norway is well-placed to turn climate challenges into opportunities and develop green competitiveness.
“We work with top management and see that gathering companies from different sectors drives innovation. Therefore, it has been crucial that several of the companies that have come the longest have joined the coalition,” says Haugland, who also invites companies with climate ambitions to get in touch.
Haugland comes from the position as the Chief Sustainability Officer in DNV GL, where he played a central role in driving company-wide sustainability initiatives and in supporting DNV GL to build a strong global sustainability position, focus and profile. Sustainability is today incorporated into DNV GL’s overall business strategy and operations, and it stays at the core of DNV GL’s vision of making a global impact for a safe and sustainable future. Starting in business area Oil and Gas and having held various roles and management positions within all business areas in Norway, Korea and China. He is a globally recognised voice within sustainability and has broad experience engaging business, government and academia.
Jens Ulltveit-Moe, CEO of Umoe, the founder and chairman of Norway 203040 said, “We wanted to strengthen the outcome of the network by hiring a CEO. Our voice has not been strong enough, so we need to strengthen it. I am glad that Bjørn is now entering the role of CEO and I am confident that hiring him will lift us to new levels”
Haugland, encourages more public and private collaboration to provide new perspectives and shape the industry’s decision-making. “For sure, more must be done to make Norwegian and international shipping truly sustainable,” he adds. “But encouraging the industry to change must go hand-in-hand with demonstrating the opportunities and solutions these changes offer and how they can help strengthen a company’s position on the market – and create value for society.
“As part of its efforts to unlock low-carbon growth in the maritime sector, the Norwegian government is supporting this process through the Green Coastal Shipping Programme, which brings industries and state departments together to implement a new maritime strategy. The primary goal of the programme is for Norway to be a leader in environmentally sustainable and efficient coastal shipping,” he explained.